Behavioral bias refers to the systematic patterns of deviation from norm or rationality in judgment, affecting the decisions and actions of individuals and groups. These biases arise from cognitive limitations, emotional influences, and social pressures, leading to irrational behaviors in various contexts, such as investing, consumer behavior, and risk assessment. For instance, overconfidence bias can cause investors to underestimate risks and overestimate their ability to predict market movements. Other common biases include anchoring, where individuals rely heavily on the first piece of information they encounter, and loss aversion, which describes the tendency to prefer avoiding losses over acquiring equivalent gains. Understanding these biases is crucial for improving decision-making processes and developing strategies to mitigate their effects.
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