IPO Pricing, or Initial Public Offering Pricing, refers to the process of determining the initial price at which a company's shares will be offered to the public during its initial public offering. This price is critical as it sets the stage for how the stock will perform in the market after it begins trading. The pricing is typically influenced by several factors, including:
Ultimately, the goal of IPO pricing is to strike a balance between raising sufficient capital for the company while ensuring that the shares are attractive to investors, thus ensuring a successful market debut.
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