The Lean Startup Methodology is an approach that aims to shorten product development cycles and discover if a proposed business model is viable. It emphasizes the importance of validated learning, which involves testing hypotheses about a business idea through experiments and customer feedback. This methodology operates on a build-measure-learn feedback loop, where entrepreneurs rapidly create a Minimum Viable Product (MVP) to gather data and insights. By iterating on this process, startups can adapt their products and strategies based on real market demands rather than assumptions. The goal is to minimize waste and maximize customer value, ultimately leading to sustainable business growth.
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