Monopolistic competition is a market structure characterized by many firms competing against each other, but each firm offers a product that is slightly differentiated from the others. This differentiation allows firms to have some degree of market power, meaning they can set prices above marginal cost. In this type of market, firms face a downward-sloping demand curve, reflecting the fact that consumers may prefer one firm's product over another's, even if the products are similar.
Key features of monopolistic competition include:
In the long run, the presence of free entry and exit leads to a situation where firms earn zero economic profit, as any profits attract new competitors, driving prices down to the level of average total costs.
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