The Veblen Effect refers to a phenomenon in consumer behavior where the demand for a good increases as its price rises, contrary to the typical law of demand. This effect is named after the economist Thorstein Veblen, who introduced the concept of conspicuous consumption. In essence, luxury goods become more desirable when they are perceived as expensive, signaling status and exclusivity.
Consumers may purchase these high-priced items not just for their utility, but to showcase wealth and social status. This behavior can lead to a paradox where higher prices can enhance the appeal of a product, creating a situation where the demand curve is upward sloping. Examples of products often associated with the Veblen Effect include designer handbags, luxury cars, and exclusive jewelry.
Start your personalized study experience with acemate today. Sign up for free and find summaries and mock exams for your university.