Price stickiness refers to the phenomenon where prices of goods and services are slow to change in response to shifts in supply and demand. This can occur for several reasons, including menu costs, which are the costs associated with changing prices, and contractual obligations, where businesses are locked into fixed pricing agreements. As a result, even when economic conditions fluctuate, prices may remain stable, leading to inefficiencies in the market. For instance, during a recession, firms may be reluctant to lower prices due to fear of losing perceived value, while during an economic boom, they may be hesitant to raise prices for fear of losing customers. This rigidity can contribute to prolonged periods of economic imbalance, as resources are not allocated optimally. Understanding price stickiness is crucial for policymakers, as it affects inflation rates and overall economic stability.
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