Sunk cost refers to expenses that have already been incurred and cannot be recovered. This concept is crucial in decision-making, as it highlights the fallacy of allowing past costs to influence current choices. For instance, if a company has invested $100,000 in a project but realizes that it is no longer viable, the sunk cost should not affect the decision to continue funding the project. Instead, decisions should be based on future costs and potential benefits. Ignoring sunk costs can lead to better economic choices and a more rational approach to resource allocation. In mathematical terms, if represents sunk costs, the decision to proceed should rely on the expected future value rather than .
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