Hotelling's Law is a principle in economics that explains how competing firms tend to locate themselves in close proximity to each other in a given market. This phenomenon occurs because businesses aim to maximize their market share by positioning themselves where they can attract the largest number of customers. For example, if two ice cream vendors set up their stalls at opposite ends of a beach, they would each capture a portion of the customers. However, if one vendor moves closer to the other, they can capture more customers, leading the other vendor to follow suit. This results in both vendors clustering together at a central location, minimizing the distance customers must travel, which can be expressed mathematically as:
where represents the distance each customer travels to the vendors. In essence, Hotelling's Law illustrates the balance between competition and consumer convenience, highlighting how spatial competition can lead to a concentration of firms in certain areas.
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