Opportunity cost, also known as the cost of missed opportunity, refers to the potential benefits that an individual, investor, or business misses out on when choosing one alternative over another. It emphasizes the trade-offs involved in decision-making, highlighting that every choice has an associated cost. For example, if you decide to spend your time studying for an exam instead of working a part-time job, the opportunity cost is the income you could have earned during that time.
This concept can be mathematically represented as:
Understanding opportunity cost is crucial for making informed decisions in both personal finance and business strategies, as it encourages individuals to weigh the potential gains of different choices effectively.
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