Adverse Selection refers to a situation in which one party in a transaction has more information than the other, leading to an imbalance that can result in suboptimal market outcomes. It commonly occurs in markets where buyers and sellers have different levels of information about a product or service, particularly in insurance and financial markets. For example, individuals who know they are at a higher risk of health issues are more likely to purchase health insurance, while those who are healthier may opt out, causing the insurer to end up with a pool of high-risk clients. This can lead to higher premiums and ultimately, a market failure if insurers cannot accurately price risk. To mitigate adverse selection, mechanisms such as thorough screening, risk assessment, and the introduction of warranties or guarantees can be employed.
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