Price elasticity refers to the responsiveness of the quantity demanded or supplied of a good or service to a change in its price. It is a crucial concept in economics, as it helps businesses and policymakers understand how changes in price affect consumer behavior. The formula for calculating price elasticity of demand (PED) is given by:
A PED greater than 1 indicates that demand is elastic, meaning consumers are highly responsive to price changes. Conversely, a PED less than 1 signifies inelastic demand, where consumers are less sensitive to price fluctuations. Understanding price elasticity helps firms set optimal pricing strategies and predict revenue changes as market conditions shift.
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