The Sunk Cost Fallacy refers to the cognitive bias where individuals continue to invest in a project or decision based on the cumulative prior investment (time, money, resources) rather than evaluating the current and future benefits. Essentially, people feel compelled to justify past expenditures, leading them to make irrational choices. For example, if someone has spent $1,000 on a concert ticket but later finds out they cannot attend, they might still go to extreme lengths to attend, believing that their initial investment must not go to waste.
This fallacy can hinder decision-making in both personal and business contexts, as individuals may overlook more rational options that could yield better outcomes. To avoid the Sunk Cost Fallacy, it is essential to focus on the present value of decisions rather than past costs, considering factors such as:
In summary, recognizing the Sunk Cost Fallacy can lead to more rational and beneficial decision-making processes.
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