The Contingent Valuation Method (CVM) is a survey-based economic technique used to assess the value that individuals place on non-market goods, such as environmental benefits or public services. It involves presenting respondents with hypothetical scenarios where they are asked how much they would be willing to pay (WTP) for specific improvements or how much compensation they would require to forgo them. This method is particularly useful for estimating the economic value of intangible assets, allowing for the quantification of benefits that are not captured in market transactions.
CVM is often conducted through direct surveys, where a sample of the population is asked structured questions that elicit their preferences. The method is subject to various biases, such as hypothetical bias and strategic bias, which can affect the validity of the results. Despite these challenges, CVM remains a widely used tool in environmental economics and policy-making, providing critical insights into public attitudes and values regarding non-market goods.
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