SWOT Analysis is a strategic planning tool used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats related to a business or project. It involves a systematic evaluation of internal factors (strengths and weaknesses) and external factors (opportunities and threats) to help organizations make informed decisions. The process typically includes gathering data through market research, stakeholder interviews, and competitor analysis.
By conducting a SWOT analysis, businesses can develop strategies that capitalize on their strengths, address their weaknesses, seize opportunities, and mitigate threats, ultimately leading to more effective decision-making and planning.
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